Marketing students will explore marketing communications, merchandising and professional selling.
Marketing I is designed to prepare students to develop the skills necessary to be a team player and marketing professional in today’s constantly-changing business world.
Marketing II will advance student knowledge in the marketing areas introduced in Marketing I. In addition, students will create, execute, and evaluate promotional strategies, and content for advertising, sales, promotion, and publicity/public relations. In the final course
Strategic Entrepreneurship students will use innovation skills to generate ideas for new products and services, evaluate the feasibility of ideas, and develop a strategy for commercialization. Students have a unique opportunity to participate in DECA, a marketing student association that helps members develop leadership and teamwork skills, a network of marketing contacts, and a desire to serve the community.
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